The big reality check
If you have:
A spouse
Kids
A mortgage
Anyone relying on your income
You probably need more coverage than you think, and it’s usually more affordable than you expect, especially if you’re young and healthy.
Life insurance isn’t about fear. It’s about removing financial chaos from the worst-case scenario.”
Two simple rules of thumb that don’t overcomplicate it
Let’s clear something up first: life insurance isn’t about you, it’s about the people who would be financially wrecked without you. The goal is simple: replace income, pay off debts, and keep life from falling apart if you’re gone.
There’s no perfect number, but there are solid shortcuts. Two of the most common ones are DIME and LIFE.
Two rules of thumb
Types of life insurance
Find the right fit for your situation
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Coverage for a set period — 10, 15, 20, or 30-year level premiums. Available with or without conversion privileges.
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Whole life
Lifelong coverage with guaranteed cash value growth and fixed premiums. Predictable and steady.
Universal life
Flexible premiums with adjustable death benefits. Index universal life links cash value growth to a market index — more upside potential, still with a floor.
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Multiple riders are available to tailor a policy to your unique needs — from disability waivers to accelerated death benefits and beyond.
Looking for guidance?
Start here — these resources cover the decisions most people wrestle with.
